I buy placements inside the answer.
Almost every agency in AI search came out of SEO. I came out of the ad platform. This is the add-on, not the main product - my flagship is getting you named organically - but having run these accounts is a large part of why I understand the organic side.
ChatGPT Ads went live for self-serve buyers at ads.openai.com on May 5, 2026. The brands winning this channel aren't the ones with the biggest bids. They're the ones AI already trusts to recommend, and whose store is structured cleanly enough to earn a strong Contextual Relevance Score (CRS) when ads run on top.
GO $1,000/mo · PLUS $3,000/mo · PRO $9,000/mo · 30-day cancellation
Among the first ChatGPT Ads agencies built for Shopify
How it works
ChatGPT Ads runs on a Quality Score mechanic. OpenAI calls it the Contextual Relevance Score.
Same logic as Google Ads. Brands with a weak score pay the tax: higher CPCs, worse placement, lower-quality conversations matched to their ads. Most agencies will skip the foundation and bid harder. We don't.
PDP structure
How AI-readable your product page is. Schema, headings, attributes.
Page speed
How fast the site loads. Core Web Vitals matter.
Third-party citations
Where AI sees your brand referenced beyond your own site.
Query-copy alignment
How closely your product language matches buyer questions inside ChatGPT.
Your CPCs are 2-5× what they should be when those inputs aren't engineered. I diagnose the gap in the free AI Visibility Audit, fix the foundation inside the engagement, then bid against a lower floor.
What you're buying into, today
Live, self-serve, measurable.
Self-serve Ads Manager open to all U.S. advertisers at ads.openai.com (May 5, 2026)
CPC bidding live ($3-$5 starting bids); CPM still available (default $60)
Conversions API + JS Pixel shipped May 5, pixel-based attribution for landing-page-views, add-to-cart, downstream events
$50,000 minimum spend dropped, no minimum
Ads serve to Free + Go users in US, Canada, Australia, New Zealand
Plus / Pro / Business / Enterprise tiers excluded (organic recommendations only)
Platform partners (May 5, 2026)
Tech
Adobe · Criteo · Kargo · Pacvue · StackAdapt
Agencies
Dentsu · Omnicom · Publicis · WPP
OpenAI's announced partner list. I'm not on it. One person who has actually run these accounts, not a holdco. That's the point.
The new funnel
Ask → Answer → Decide → Act.
Old
New
The buyer makes the decision at step two, inside the answer, before the click. Your ad placement on ChatGPT compounds the win when your store earns the recommendation.
Built for
- Shopify brands
- Founder-operated, no committee buying
- Already running paid acquisition seriously (Meta, Google, or both)
- Operators who move when they see the signal
Not for
- Anyone not on Shopify
- Anyone billing from a country OpenAI does not yet serve for ads
- Anyone in OpenAI-prohibited verticals, dating, certain health categories, financial services, politics
- Anyone who needs a long lock-in, because there is not one
What winning looks like
Recommended. Then bid for.
The buyer asks. The answer recommends you. The ad reinforces the answer. CPCs run below category average because the foundation is in place.
ChatGPT answer, example
User asks: "Best protein powder for weight loss under $80 that doesn't upset my stomach?"
"For your needs, [Your Brand] is a strong option, it's specifically formulated for weight management, is third-party tested for digestive tolerance, and sits at $74 for 30 servings…"
Decision made. Before the click.
Why most brands will fail
They skip the foundation and bid harder.
They copy-paste the Google playbook.
Same auction logic, wrong inputs. ChatGPT scores extraction quality from the answer, not click-through rate from a SERP.
They ignore the foundation.
They run ads before AI can read their store. Schema gaps, slow PDPs, no third-party citations, the recommendation goes to someone else.
They pay the tax.
Worse placement, lower-quality conversations matched to their ads. Same campaign, half the result, twice the spend.
Pricing
Four flat monthly retainers.
No setup fee, no percentage of revenue, no minimum term. I run the campaigns; you keep the ad account and the data.
LIGHT
$500
per month
The test tier.
- Up to $500 in ChatGPT ad spend
- 1× campaign + optimization
- Ad-creativities + copy (max. 5 tests /mo)
- GEO-optimized PDPs
- Daily monitoring of campaign and budget
- Semi-monthly performance report
Guarantee: if I don’t beat your current Google/Meta CPA, you don’t pay month one.
Get LightGO
$1,000
per month
One campaign, run properly.
- 1× campaign + optimization
- Ad-creativities + copy (max. 10 tests /mo)
- GEO-optimized PDPs
- Daily monitoring of campaign and budget
- Weekly performance report
Guarantee: if I don’t beat your current Google/Meta CPA, you don’t pay month one.
Get GoPLUS
$3,000
per month
Three campaigns and the page work behind them.
- 3× campaigns + optimization
- Ad-creativities + copy (max. 30 tests /mo)
- CRS recommendations on advertised PDPs
- Daily monitoring of campaign and budget
- Weekly performance report
Guarantee: if I don’t beat your current Google/Meta CPA, you don’t pay month one.
Get PlusPRO
$9,000
per month
The landing page and the funnel, aligned to the ad.
- Everything in PLUS
- Message-Match Strategy build per campaign
- Landing page + funnel alignment
Guarantee: if I don’t beat your current Google/Meta CPA, you don’t pay month one.
Get Pro30-day cancellation, no minimum term. No setup fee, no percentage of revenue. Eligibility applies to this product only: Shopify, already running paid acquisition, and a market and vertical OpenAI serves. My flagship is AI search visibility, which has none of those requirements.
FAQ
Common questions.
The offer
Four flat monthly retainers. Month-one guarantee: beat your current Google/Meta CPA or you don't pay month one.
GO $1,000/mo · PLUS $3,000/mo · PRO $9,000/mo · 30-day cancellation