Issue 7 — Sources

Primary sources behind every factual claim in Issue 7.

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ChatGPT shopping research launched November 24, 2025. Free, Go, Plus, and Pro plans, web and mobile.

OpenAI, “Introducing shopping research in ChatGPT,” November 24, 2025. https://openai.com/index/chatgpt-shopping-research/

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Shopping research is designed for in-depth product searches and side-by-side comparisons. Available across free and paid tiers.

Retail Dive, “ChatGPT launches shopping research feature,” December 1, 2025. https://www.retaildive.com/news/openai-launches-chatgpt-shopping-research-feature/806656/

PYMNTS, “ChatGPT’s New ‘Shopping Research’ Compares Products,” November 24, 2025. https://www.pymnts.com/news/artificial-intelligence/2025/openai-says-chatgpt-new-shopping-research-provides-detailed-product-comparisons

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ChatGPT shopping research processes ~50 million queries daily across 700 million weekly users. Powered by a GPT-5 mini variant trained with reinforcement learning for shopping tasks. Defaults to third-party reviews (Reddit, editorial sites) over brand-owned content.

Azoma, “ChatGPT Just Launched Shopping Research — What Consumer Brands Need to Know,” November 2025. https://www.azoma.ai/insights/chatgpt-just-launched-shopping-research-what-consumer-brands-need-to-know

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Comparison and “more like this” interactions are core capabilities of shopping research from launch.

OpenAI Help Center, “Using shopping research in ChatGPT.” https://help.openai.com/en/articles/12911370-using-shopping-research-in-chatgpt

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Direct observation: FlexiSpot E7 Pro 48” comparison flow, ChatGPT shopping mode, April 30, 2026. Screenshots on file.

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Correction policy

If any claim in Issue 7 or in this sources post is wrong, it will be corrected here. Corrections are dated and attributed. We do not silently edit. See the commit history for a full record of changes. Email sacha@paidaisearch.com to flag an error.